Creating rate plans that protect your ADR

Rate plans are the skeleton of your pricing. Get them right once and every channel, package and promo inherits the logic.

Best practices

• Start with a clean bar rate per room type
• Add weekend and length-of-stay multipliers
• Keep OTA rates at parity to protect direct demand
• Use packages for value, not discounting the bar rate

AI assist

Turn on dynamic pricing in simulation mode first: preview suggested rates against projected occupancy and only publish when you're comfortable.